LeBron James recently called out a California car dealership, Effortless Motors, for falsely claiming that he was their customer.

The dealership posted a video showing a Bugatti being loaded onto a truck, congratulating James for trusting their business and labeling him their “biggest VIP customer.”

King James quickly denied the claim, calling the dealership liars and clout chasers on his Instagram story.

He made it clear that he does not know the dealership and does not own the car in question.

The owner of Effortless Motors, Daniel Ubario, admitted that the post was a marketing strategy that gained unexpected attention. He confessed that the dealership had never worked with LeBron James and that the Bugatti in the video was not associated with the NBA star. Ubario attempted to apologize to James but did not receive a response.

This incident highlights the importance of honesty in marketing and the potential backlash companies can face when they engage in deceptive practices. James’ swift and public rebuttal serves as a cautionary tale for businesses considering similar tactics.

LeBron James unveils Nike LeBron 22 prototype on Instagram
LeBron James gave fans a sneak peek of his upcoming Nike LeBron 22 shoes on Instagram, sharing a photo of the prototype during a wear test. The LA Lakers star has turned his attention to the 2024 Paris Olympics after being eliminated from the playoffs, and he may be wearing the new shoes during the games.

While details of the release haven’t been announced, James showed off the all-black prototype on his Instagram story. The black colorway will likely be one of the options available when the shoes are released to the public.

The prototype shown in James’ post is likely an exclusive design sent only to him, and may not reflect the final design or colorways that will be available to consumers. Fans are eagerly awaiting more information about the release of the Nike LeBron 22s.